We are thrilled to announce that Carl Chapman has joined the Leading Your International School team as our new Brand Advisor. With over 25 years of experience at Bang & Olufsen, Carl brings with him a wealth of expertise in quality, innovation, and design. During his time at B&O, Carl not only developed an unparalleled understanding of their product line but also earned a stellar reputation for customer satisfaction — an area he will now focus on with LYIS.
In his advisory role, Carl will be leading the charge in enhancing the LYIS brand across international schools and their leadership. His first mission will be to appoint a brand design team to ensure our core values—Ethical Leadership, Opportunity, and Sustainability—are seamlessly integrated into our brand identity.
“I am excited to be supporting Leading Your International School and helping them grow their brand even further,” said Carl. “Any company with values like these deserves to have truly iconic branding behind it.”
In the weeks and months ahead, you can expect to see subtle yet purposeful changes to the LYIS brand. And for those familiar with Carl’s work at B&O, you’ll be delighted to see some special touches at our upcoming LYIS Leadership Members venue in France.
Stay tuned—exciting times are ahead!